Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from The Amarok Shop (the “Site”).

Personal Information We Collect

When you visit our Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we also collect data about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with it. This information is referred to as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Small data files placed on your device or computer that may include a unique identifier. Learn more about cookies and how to disable them at http://www.allaboutcookies.org.
  • Log Files: Track actions on the Site and collect data such as IP addresses, browser types, internet service providers, referring/exit pages, and timestamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase on the Site, we collect information such as your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”

When we reference “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to:

  • Process and fulfill your orders (including payment processing, shipping arrangements, and order confirmations).
  • Communicate with you regarding your order.
  • Screen orders for potential risk or fraud.
  • Provide product updates, offers, and other information based on your preferences.

We use the Device Information to:

  • Screen for potential risks and fraud (e.g., identifying suspicious IP addresses).
  • Improve and optimize the Site by analyzing browsing behaviors and assessing the effectiveness of marketing campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to support its use as described above:

  • Shopify: We use Shopify to power our store. Learn more about how Shopify uses your information here.
  • Google Analytics: To better understand how customers use our Site. Read about how Google uses your information here. You can opt out of Google Analytics here.

We may also share your information to comply with applicable laws, respond to lawful requests (e.g., subpoenas or search warrants), or protect our rights.

Behavioral Advertising

We use your Personal Information to deliver targeted advertisements or marketing communications that may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising through the links below:

You can also opt out of some services through the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that we do not alter our data collection or usage practices when we receive a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and request corrections, updates, or deletions. To exercise this right, please contact us using the information below.

Additionally, if you are a European resident, we process your information to fulfill contracts (e.g., completing your order) or pursue our legitimate business interests. Please note your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records unless you request its deletion.

Changes

This Privacy Policy may be updated periodically to reflect changes to our practices or for legal, operational, or regulatory reasons. Updates will take effect immediately upon posting to the Site.

Contact Us

If you have any questions, concerns, or complaints regarding our Privacy Policy or your personal information, use the Contact Us link at the top of the page.